With lots of interesting Esports stuff appearing (so much that it’s very easy to lose the big picture), I’ve decided to summarize the most important news every month for this blog.
Snapchat, Instagram, eSports, twitch and Co. may be the current buzzwords for big clubs, but there is still the basic digital homework to do. What do I mean by that? Well, every club needs a website, the big clubs need online fan shops as well and maybe even a dedicated online ticketing portal.
Sports clubs have a enormous (and partly glorious) history. Social Media channels can be used to relive the memories. In this article we will summarise some examples.
FC Schalke 04 and VFL Wolfsburg are the first Bundesliga soccer clubs with own teams in eSports. Other clubs, like Hoffenheim, are analyzing the eSports market and will make a conclusive decision in the foreseeable future whether they will enter this area or not.
Football, ice hockey, basketball or baseball is become a big business. The sports brands are at the center of the digital and monetary activities. The target group of these activities are not the local fans anymore – it is the whole world.
Last week the football match FC Barcelona – Paris Saint-Germain ended with the incredible score of 6: 1. A look at the Facebook numbers brings an interesting fact.
The 2017 Major League Soccer season began last week. Two new franchises have joined the league: Atlanta United and Minnesota United. On this occasion we analysed the Twitter channels of the 22 football clubs.
The agency FCB Zurich developed the game Rink Bingo. Each home game of the HC Davos ice hockey club is additionally transformed into a bingo game for spectators in the stadium and on television.
In the US Snapchat is forcing collaborations with sports organisations and sport associations. Last week for example the organizers of the Los Angeles Marathon published the collaboration with Snapchat.
We recently wrote how a connected stadium fan experience can be developed by using the IoT service kit. In this article we will describe how Real Madrid is planing to create a better connected fan experience at their remodeled Bernabeu stadium.
We talked with Werner Grabherr, CASHPOINT SCR Altach’s Head of Marketing, about the digitalization, the current projects of the Austrian football club and E-Sports.
Recently, CISCO has conducted a survey among 1700 sport fans in anglo saxon countries (Australia, New Zealand, USA and UK). The fans were asked about their expectations regarding their favourite sport club’s digital offer. In the following, we would like to share the main results, as well as our deduced recommendations thereof.
If you’re building for the future – it’s good to start with a building for the future This statement was made in an article within the latest stadium tech report. The report is a great […]
We talked with Henrik Kammermann, founder of Picstars, which is one of the top ten start ups of the year 2016 in Switzerland. Picstars created a new business model for athletes and sport organizations.
In this article, we want to talk about personalization and how personalization can enhance your website’s experience. We will examine how personalization works and how you can create concepts for personalized experience. Also, we will discuss technical solutions that make user specific experiences possible.
The final whistle of a football game is the start point of an unexciting time for a supporter. So, fans of a football team are using unofficial websites oder social communities to bridge the gap between match days. This is a consequence of a missing or not executed digital communication strategy of football clubs. In this article we will show how football clubs can achieve a better digital experience for their fans and followers by using a mobile app with context related contend.