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Continuous fan excitement with a Mobile App

The final whistle of a football game is the start point of an unexciting time for a supporter. So, fans of a football team are using unofficial websites oder social communities to bridge the gap between match days. This is a consequence of a missing or not executed digital communication strategy of football clubs. In this article we will show how football clubs can achieve a better digital experience for their fans and followers by using a mobile app with context related contend.