In the US Snapchat is forcing collaborations with sports organisations and sport associations. Last week for example the organizers of the Los Angeles Marathon published the collaboration with Snapchat.
Further the company from California grouped together with the National Football League (NFL) and released their own Discover-Channel last year. It may be assumed that the Snap Chat Sponsoring package made several millions.
“There are over 50 million daily Snapchatters in Europe and many are football fans,” Ben Schwerin, Vice President of…https://t.co/c3QdX8HT7u
— Klaus Hengstmann (@HengstmannK) 23. Januar 2017
In January 2017 Snapchat launched a huge initiative in German, Italian, British, French and Spanisch top-class football. To achieve this, the company collaborated with many football clubs and published so called Lenses. Fans are able to paint their faces with colors and emblems of their favourite club while using it. Assuming they are in the immediate vicinity of the football stadium.
With using Snapchat, football clubs are able to reach their fans on a more emotional level. They are able to increase their community and fans are more committed to their club. The potential in gaining more advertising revenue is huge. While using smart advertising methods the usership can be entertained. This would generate very attractive advertising possibilities to sponsors particularly among the younger target group.
Imagine that in the future, clubs would have their sponsorship opportunities on a virtual kit in Snapchat as a new source of income. Thinking one step ahead what would be the value of such an advertising space, if the club could offer this to all users between 15-20 years?
Following clubs support the funny campaign:
- FC Arsenal
- FC Chelsea
- FC Everton
- FC Liverpool
- Manchester City
- Paris Saint Germain
- Olympique Marseille
- Bayern München
- Borussia Dortmund
- Juventus Turin
- Inter Mailand
- Atletico Madrid
- FC Barcelona
— Chelsea FC (@ChelseaFC) 20. Januar 2017
Thanks for your great Snapchat Bayern lens submissions! In Germany only now but we’ll work on making these available widely! 👻 FCBayernSnaps pic.twitter.com/ClPiAwAhDr
— FC Bayern US (@FCBayernUS) 22. Januar 2017