Sports clubs have a enormous (and partly glorious) history. Social Media channels can be used to relive the memories. In this article we will summarise some examples.
In our opinion, content is still king and we like the idea behind these initiatives. On the other hand we think that “real-time” information is more emotional and interesting for supporters (e.g. the last minutes before the game in the players’ tunnel). In addition, we do not believe that the target group (16-25 years) feels emotionally connected with the football idols of those days. Therefore, history campaigns could not work on Snapchat. Nevertheless, the historic posts can be used to generate a continuos fan excitement (see also this article).
The Bundesliga club congratulate his former players by using their social media channels.
The Dutch football club PSV Eindhoven share the history of their legendary players. They also involve their fans. So, fans can propose their favourite player.
Ronaldo himself reacted to the social media post dedicated to him.
Tava olhando umas fotos na parede e acabei de me dar conta que faz 20 anos que joguei minha 1ª temporada pelo #PSV no Campeonato Holandês. #tbt Quero ver como ta a memória de vcs. Fui artilheiro com quantos gols? Alguém arrisca? 😁 – I was looking at some pics on the wall and noticed that it's been 20 years since my first season in PSV! #tbt Lets see how is the memory of you guys… Who can guess how many times I scored in that season? I was the top scorer! 😁 – He estado mirando algunas fotos en la pared y apenas me di cuenta de que hace 20 años que jugué mi primera temporada con el PSV en la #Eredivisie. Quiero ver cómo anda la memória de la gente. Yo era el máximo goleador con cuantos goles? Alguien se arriesga? 😁
The Scottish sports club Celtic Glasgow celebrates the 50th anniversary of their Champions League triumph with a social media campaign #Lisboa50
The most successful football club Real Madrid use Facebook, Twitter and Snapchat to relive historic goals scored against their upcoming rivals.