Recently, CISCO has conducted a survey among 1700 sport fans in anglo saxon countries (Australia, New Zealand, USA and UK). The fans were asked about their expectations regarding their favourite sport club’s digital offer. In the following, we would like to share the main results, as well as our deduced recommendations thereof.
In this article, we want to talk about personalization and how personalization can enhance your website’s experience. We will examine how personalization works and how you can create concepts for personalized experience. Also, we will discuss technical solutions that make user specific experiences possible.