Sports clubs have a enormous (and partly glorious) history. Social Media channels can be used to relive the memories. In this article we will summarise some examples.
The 2017 Major League Soccer season began last week. Two new franchises have joined the league: Atlanta United and Minnesota United. On this occasion we analysed the Twitter channels of the 22 football clubs.
We recently wrote how a connected stadium fan experience can be developed by using the IoT service kit. In this article we will describe how Real Madrid is planing to create a better connected fan experience at their remodeled Bernabeu stadium.
We talked with Werner Grabherr, CASHPOINT SCR Altach’s Head of Marketing, about the digitalization, the current projects of the Austrian football club and E-Sports.
Cristiano Ronaldo’s Social Media Posts in 2016 generated $499.6 million in media value for his sponsor Nike, according to Hookit and Forbes. In this article we would like to derive what is the media value of a single social media post from the the Portuguese football player.
This week the UEFA Champions League match between the Europa League winner Sevilla FC and the Englisch Premier League Champion Leicester City takes place. We take this special occasion to compare the digital activities of the two opponents. Who will win our Digital Champions League clash?
The Englisch Premier League club Manchester United launched this week a new mobile app for their TV channel MUTV. The video content can be watched as a 24/7 live stream or on demand. The app is available in 165 countries for iOS and Android.
The final whistle of a football game is the start point of an unexciting time for a supporter. So, fans of a football team are using unofficial websites oder social communities to bridge the gap between match days. This is a consequence of a missing or not executed digital communication strategy of football clubs. In this article we will show how football clubs can achieve a better digital experience for their fans and followers by using a mobile app with context related contend.