Football, ice hockey, basketball or baseball is become a big business. The sports brands are at the center of the digital and monetary activities. The target group of these activities are not the local fans anymore – it is the whole world.
Last week the football match FC Barcelona – Paris Saint-Germain ended with the incredible score of 6: 1. A look at the Facebook numbers brings an interesting fact.
The agency FCB Zurich developed the game Rink Bingo. Each home game of the HC Davos ice hockey club is additionally transformed into a bingo game for spectators in the stadium and on television.
In the US Snapchat is forcing collaborations with sports organisations and sport associations. Last week for example the organizers of the Los Angeles Marathon published the collaboration with Snapchat.
We talked with Henrik Kammermann, founder of Picstars, which is one of the top ten start ups of the year 2016 in Switzerland. Picstars created a new business model for athletes and sport organizations.
With Snapchat, you can increase the fan engagement through innovative social media campaigns.
NASCAR will use Snapchat Spectacles this weekend at the Daytona 500. The new device give viewers a unique first-person vantage point.
The once most powerful man in the world Barack Obama follows SV Darmstadt 98 on Twitter.
The glasses will be worn by the club’s Snapchat host who will give supporters an exclusive inside look on matchdays, including player arrivals and warm ups.
With more then 250 million fans and growth of 10% per year, E-Sport is becoming even more popular among youngsters. AS Roma intends to strengthen its ties with these millions of passionate fans, attract new supporters, and increase the brand’s influence worldwide.