Football, ice hockey, basketball or baseball is become a big business. The sports brands are at the center of the digital and monetary activities. The target group of these activities are not the local fans anymore – it is the whole world.
We talked with Werner Grabherr, CASHPOINT SCR Altach’s Head of Marketing, about the digitalization, the current projects of the Austrian football club and E-Sports.
We talked with Henrik Kammermann, founder of Picstars, which is one of the top ten start ups of the year 2016 in Switzerland. Picstars created a new business model for athletes and sport organizations.