Snapchat, Instagram, eSports, twitch and Co. may be the current buzzwords for big clubs, but there is still the basic digital homework to do. What do I mean by that? Well, every club needs a website, the big clubs need online fan shops as well and maybe even a dedicated online ticketing portal.
Sports clubs have a enormous (and partly glorious) history. Social Media channels can be used to relive the memories. In this article we will summarise some examples.
Last week the football match FC Barcelona – Paris Saint-Germain ended with the incredible score of 6: 1. A look at the Facebook numbers brings an interesting fact.
The 2017 Major League Soccer season began last week. Two new franchises have joined the league: Atlanta United and Minnesota United. On this occasion we analysed the Twitter channels of the 22 football clubs.
In the US Snapchat is forcing collaborations with sports organisations and sport associations. Last week for example the organizers of the Los Angeles Marathon published the collaboration with Snapchat.
With Snapchat, you can increase the fan engagement through innovative social media campaigns.
Cristiano Ronaldo’s Social Media Posts in 2016 generated $499.6 million in media value for his sponsor Nike, according to Hookit and Forbes. In this article we would like to derive what is the media value of a single social media post from the the Portuguese football player.
NASCAR will use Snapchat Spectacles this weekend at the Daytona 500. The new device give viewers a unique first-person vantage point.
This week the UEFA Champions League match between the Europa League winner Sevilla FC and the Englisch Premier League Champion Leicester City takes place. We take this special occasion to compare the digital activities of the two opponents. Who will win our Digital Champions League clash?
The once most powerful man in the world Barack Obama follows SV Darmstadt 98 on Twitter.