We recently wrote how a connected stadium fan experience can be developed by using the IoT service kit. In this article we will describe how Real Madrid is planing to create a better connected fan experience at their remodeled Bernabeu stadium.
Recently, CISCO has conducted a survey among 1700 sport fans in anglo saxon countries (Australia, New Zealand, USA and UK). The fans were asked about their expectations regarding their favourite sport club’s digital offer. In the following, we would like to share the main results, as well as our deduced recommendations thereof.
The final whistle of a football game is the start point of an unexciting time for a supporter. So, fans of a football team are using unofficial websites oder social communities to bridge the gap between match days. This is a consequence of a missing or not executed digital communication strategy of football clubs. In this article we will show how football clubs can achieve a better digital experience for their fans and followers by using a mobile app with context related contend.